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The 10 keys to success

1- Passion
Passion does not necessarily mean that a company must be built around a passion, but rather that it is built with passion. And this passion that is the driving force behind the action is born from the values that we honour through this work.

2- The work
Setting up your own business is a lot of work. Those who think they will be able to take it easy are mistaken and most of the time, one of the difficulties faced by entrepreneurs is to stop working and allow themselves a little rest from time to time. However, to succeed, it is better to know how to take some care of yourself.

3- Expertise
Be good at what you do. Even very good. And becoming an expert in your profession is a subtle combination of practice and continuous learning. Those who feel they have reached a stage where they can be satisfied with the accumulated experience tend to stagnate and get caught up in the limits of their expertise, which quickly becomes a collection of preconceived ideas. As an entrepreneur, it is equally important to know how to surround yourself with experts to whom you can delegate what you don’t know/do not want to do

4- Focusing
Being focused on your objective means being able to focus on each of the objectives you set yourself, but also having a short, medium and long-term vision of the company’s development. Being focused on this vision does not mean that it is frozen or set in stone: it can be adjusted according to circumstances and desires. Keeping it in mind allows you to have a course and not sail blind.

5- Exceeding your limits
Always go a little further, yes. Develop your skills, overcome doubts, overcome any shyness, yes. On the other hand, Richard St John encourages us to surpass ourselves physically, which leaves us in doubt, because this can quickly lead to the acceptance of excessive fatigue, which leads above all to a decrease in efficiency and a risk that “further” quickly becomes “too far”. Be careful of the possibility of burnout.

6- The value
Offer products that bring real added value. To hope to gain market share by bringing nothing more than competition is illusory. Wanting to succeed by inventing consumer needs that replace the real needs of human beings is unethical because it is psycho-toxic. Value is the real benefit of the product to the customer.

7- Creativity
Innovate: by responding to the needs of the customer in an increasingly relevant way. Innovate by inventing new ways to promote your products, focusing more on “how I do it” than on “is it realistic”. Innovate by learning from disappointing experiences and using them to generate other strategies.

8- Perseverance
Of course, but not just any way. Putting a book back on the job a hundred times when it doesn’t work is not perseverance, it’s a strategy of failure. So persevere by challenging the strategy if it does not work, and adjust it until it is satisfactory.
To persevere is also to go for it and go all the way despite the criticisms and annoyances.

9- The relationship to oneself, to others and to work
Essential to build a coherent project based on what really motivates us, to believe in ourselves and in our ability to carry it out, to share it and to make it live with confidence and conviction.

10- The action
A strong ability to act is essential to the success of a company. It is developed through the strengthening of self-esteem that encourages the desire to take action, as well as through the triplet:

-Assessment of the situation
-Decision
-Putting into action

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